I’ve been reading a great business book called Small Giants. It profiles and discusses companies that have chosen to go against the chant of, grow, grow, grow. These companies have taken a variety of values as most important to them – culture, their people, their impact on community, their commitment to quality product, all sorts of different drivers that make them successful.
The thing I really like is the independence and courage that the business owners and partners of these companies operate with.
So often as individuals we all follow what is the normal expectation in our careers as well as our lives. There is really something to be said for following your own path, your own instinct or ambitions. Something to be said for pursuing the values that matter most to you and support your path. Just because everyone else isn’t doing it, well, that IS the point!
Great book about business owners but more importantly a good book about following the path less traveled.

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